2019 PRC National Healthcare Consumer Study

PRC's 2019 National Consumer Study booklet placed on a desk

As with any consumer industry, healthcare consumer attitudes change over time, with the latest trends reminding healthcare leaders that, above all, patients are consumers (and vice-versa).

We recognize the need to stay up-to-date with consumer habits and are excited to release the latest National Healthcare Consumer Study. After a summer of conducting research spanning the country, the 2019 study is now available for download.

Areas of interest within the 2019 Consumer Study include:

  • Healthcare utilization and preferences
  • Healthcare advertising
  • Importance of factors when choosing a doctor
  • The impact of the internet on healthcare consumption

In addition to publishing the National Healthcare Consumer Study, PRC regularly conducts Consumer & Brand Studies to help organizations gauge brand success. Contact us if you would like to learn more about what a Consumer & Brand Study can do for your organization’s branding.

Interested? Fill out the form below to be taken directly to the National Consumer Study!