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Category: Consumer & Brand

Viewing star ratings on a phone

Power of Transparency: Sharing the Patient Voice

March 14, 2023

Discover a simple addition to your patient experience to meet patients online before they choose to walk through your doors.

Posted in Consumer & Brand, Patient ExperienceTagged Brand, Online Reputation, Patient Experience, star ratings, Transparency
Healthcare workers huddled together as a team.

What Football Can Teach Us About Healthcare Branding

November 3, 2022

Amid the football season, we explore the similarities between successful, popular NFL teams and hospitals with strong brands.

Posted in Consumer & BrandTagged Consumer and Brand, football, healthcare branding, Healthcare Experience, Organizational Health, Teamwork
Doctor speaking to patient in office

The Importance of Patient Experience on Consumer Perceptions

October 11, 2022

Branding is not just for clothes, soft drinks, or other consumer goods; it’s extremely important for healthcare institutions as well.

Posted in Consumer & BrandTagged Brand Reputation, Consumer and Brand, Consumer perceptions, Patient Experience
Outside of a rural hospital

Fighting Outmigration: The Importance of Rural and Suburban Consumer Perceptions

June 14, 2022

Patients bypassing their local hospital can lead to lower patient volumes and revenue, putting some rural hospitals at risk of closure.

Posted in Consumer & BrandTagged Brand Perceptions, Consumer and Brand, Outmigration, Rural Health
2022 PRC National Healthcare Consumer Study on an office desk

2022 PRC National Healthcare Consumer Study

January 10, 2022

Responding to the evolution in healthcare habits, PRC conducts a survey of consumers across the country, looking for habitual trends.

Posted in Consumer & BrandTagged Consumer and Brand, covid-19, healthcare consumerism, healthcare consumers, National Healthcare Consumer Study

Healthcare Reviews Part Two: How to Write a Good One

February 18, 2020

Writing a fair and credible online healthcare review is an important skill for the modern patient.

Posted in Consumer & BrandTagged Consumer and Brand, healthcare marketing, online reviews, Patient Experience
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