Amid the football season, we explore the similarities between successful, popular NFL teams and hospitals with strong brands.
Category: Consumer & Brand
The Importance of Patient Experience on Consumer Perceptions
Branding is not just for clothes, soft drinks, or other consumer goods; it’s extremely important for healthcare institutions as well.
Fighting Outmigration: The Importance of Rural and Suburban Consumer Perceptions
Patients bypassing their local hospital can lead to lower patient volumes and revenue, putting some rural hospitals at risk of closure.
2022 PRC National Healthcare Consumer Study
Responding to the evolution in healthcare habits, PRC conducts a survey of consumers across the country, looking for habitual trends.
Healthcare Reviews Part Two: How to Write a Good One
Writing a fair and credible online healthcare review is an important skill for the modern patient.
Healthcare Reviews Part One: How to Read them
With most Americans happily spending increasing amounts of time on their smartphone, it’s no surprise that each year sees a rise in people finding doctors based on word of mouth and online reviews.