A key advantage of PRC’s telephone methodology is that live interviewers can probe to collect the most complete and useful information. Probing is an interviewing technique that requires specific guidelines to ensure that the interviewer does not bias the survey.
This premium content is only available to our PRC Partners. If you are an EasyView® customer you can login to view this post with the button below. Otherwise please visit the EasyView® page to learn more.
Having trouble logging in? Click here to send us an email so we can help you get access!