Point in Time vs. Ongoing Surveys: Who comes out on top?

How do you collect data that is both representative and accurate, especially when it’s impossible to survey everyone in your community? What is the difference between a survey at a single point in time vs conducting surveys on an ongoing basis? Learn the answer to these questions and more in this video made possible by PRC! And learn more about PRC’s consumer and brand research here, always done with your success in mind.