PRC’s Consumer & Brand Study helps you discover both where your brand sits in comparison to your local competition and what drives consumer healthcare consumption habits to stay on top of market trends. Uncover which hospitals consumers consider to be the best for specific services, measure the effectiveness of a recent advertising campaign, or learn what is most important to consumers when they select a hospital—all while gaining a comprehensive look at consumers’ utilization of other hospitals in your area.We are experts
From planning to execution; from analysis to reporting, PRC’s research design team understands that trustworthy data isn’t born overnight. read more
We are reliable
Reaching your local community requires more than off-the-shelf research. PRC delivers comprehensive market assessments based on research for your specific service area. read more
We are your partner
Just as research is more than data, consulting is more than generic advice. We’re here to understand your unique community, culture, needs, and goals. read more
We are exceptional
Your dedicated project manager is happy to help with anything from starting a survey to applying for conference speaking positions. read more
THE LATEST CONSUMER & BRAND RESOURCES
Power Up Your Hospital’s Brand
PRC created the Brand Power Index to specifically examine each hospital in a given market, and where they are in each of these stages.
publication
Online vs. Phone Surveys: Does Convenience Cause Participation and Accuracy?
Households across the country are dropping landlines and moving to cell phones. But are people on the phone less?
article
Power Up Your Hospital’s Brand
PRC created the Brand Power Index to specifically examine each hospital in a given market, and where they are in each of these stages.
publication
Online vs. Phone Surveys: Does Convenience Cause Participation and Accuracy?
Households across the country are dropping landlines and moving to cell phones. But are people on the phone less?
article
EXPLORE OTHER SOLUTIONS
Community Health Needs Assessment
Bringing expertise and passion to each assessment, PRC gets to the heart of your local health disparities and what exactly they mean for your neighbors. read more
Employee Engagement
Addressing the most critical areas for your employees, healthcare leaders utilize custom data and reporting tools to affect positive, sustainable change. read more
Patient Experience & Government Surveys
PRC’s industry-leading response rates drive patient experience toward excellence, all while maximizing value-based purchasing reimbursement. read more
Physician Partnership Solutions
A hospital is only as strong as its physicians; PRC transforms insights into action plans, making your organization an excellent place to practice medicine. read more