Consumer & Brand

Staying on top in the marketplace—or developing tactics to get there—requires clear understanding of how your consumers make healthcare decisions.

Hands holding heart signaling brand affinity and preference PRC’s Consumer & Brand Study helps you discover both where your brand sits in comparison to your local competition and what drives consumer healthcare consumption habits to stay on top of market trends. Uncover which hospitals consumers consider to be the best for specific services, measure the effectiveness of a recent advertising campaign, or learn what is most important to consumers when they select a hospital—all while gaining a comprehensive look at consumers’ utilization of other hospitals in your area.

PRC knows that your organization’s future depends on a number of strategic decisions, as well as the dangers of making these decisions without quality research. That's why we're proud to offer a survey as unique as your community healthcare marketplace.

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We are experts

From planning to execution; from analysis to reporting, PRC’s research design team understands that trustworthy data isn’t born overnight. read more

We are reliable

Reaching your local community requires more than off-the-shelf research. PRC delivers comprehensive market assessments based on research for your specific service area. read more

We are your partner

Just as research is more than data, consulting is more than generic advice. We’re here to understand your unique community, culture, needs, and goals. read more

We are exceptional

Your dedicated project manager is happy to help with anything from starting a survey to applying for conference speaking positions. read more

THE LATEST CONSUMER & BRAND RESOURCES

Healthcare leader shaking hands with consultant to begin work on an organization’s brand
Power Up Your Hospital’s Brand

PRC created the Brand Power Index to specifically examine each hospital in a given market, and where they are in each of these stages.

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Senior doctor with smartphone working at the office.
Online vs. Phone Surveys: Does Convenience Cause Participation and Accuracy?

Households across the country are dropping landlines and moving to cell phones. But are people on the phone less?

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EXPLORE OTHER SOLUTIONS

Community Health Needs Assessment

Community Health Needs Assessment

Bringing expertise and passion to each assessment, PRC gets to the heart of your local health disparities and what exactly they mean for your neighbors. read more

Employee Engagement

Employee Engagement

Addressing the most critical areas for your employees, healthcare leaders utilize custom data and reporting tools to affect positive, sustainable change. read more

Patient Experience & Government Surveys

Patient Experience & Government Surveys

PRC’s industry-leading response rates drive patient experience toward excellence, all while maximizing value-based purchasing reimbursement. read more

Physician Partnership Solutions

Physician Partnership Solutions

A hospital is only as strong as its physicians; PRC transforms insights into action plans, making your organization an excellent place to practice medicine. read more