Does your brand awareness translate into market share? Unsure if your market share is due to preference, convenience, or just a lack of options? PRC’s Brand Power Index (BPI) answers these questions by calculating brand attributes and assigning a single number to your institution and your competitors to reveal exactly where you sit.
Flexibility Meets Awareness
Having the highest market share or being the best-known hospital in your industry don’t necessarily mean you have a strong brand. Many factors affect perceptions and actual hospital use, some of which are beyond branding control. How can you react? Our calculations not only determine how your hospital scores, but also how you should score. This empowers you to see your brand’s strength compared to competition, as well as how it trends over time with different campaigns, putting the control back in your hands.
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