Does your brand awareness translate into market share? Unsure if your market share is due to preference, convenience, or just a lack of options? PRC’s Brand Power Index (BPI) answers these questions by calculating brand attributes and assigning a single number to your institution and your competitors to reveal exactly where you sit.
Flexibility Meets Awareness
Having the highest market share or being the best-known hospital in your industry don’t necessarily mean you have a strong brand. Many factors affect perceptions and actual hospital use, some of which are beyond branding control. How can you react? Our calculations not only determine how your hospital scores, but also how you should score. This empowers you to see your brand’s strength compared to competition, as well as how it trends over time with different campaigns, putting the control back in your hands.
Explore Other Solutions
By meticulously planning each study to yield results which are as accurate as they are actionable, PRC’s carefully executed research embodies our own commitment to excellence. read more
Whether you need to digest, share, or actionize your data, we offer the resources and expertise to transform your healthcare experience from good to great. read more
Best in Advisement
Join the healthcare organizations, leaders, staff, and physicians who found their fast track to sustainable improvement with Excellence Accelerator® coaches. read more
PRC works closely alongside you to determine your needs, aiming for a partnership where we both co-design a customized, tailored solution for your strategic goals. read more