The 2023 PRC National Consumer Study looks at trends of how consumers nationwide feel about the state of healthcare in their own communities.
In reviewing the data, it’s clear that disparities between urban & rural markets persist, particularly when it comes to access in healthcare.
Amid the football season, we explore the similarities between successful, popular NFL teams and hospitals with strong brands.
Branding is not just for clothes, soft drinks, or other consumer goods; it’s extremely important for healthcare institutions as well.
Patients bypassing their local hospital can lead to lower patient volumes and revenue, putting some rural hospitals at risk of closure.
Responding to the evolution in healthcare habits, PRC conducts a survey of consumers across the country, looking for habitual trends.