The 2023 PRC National Consumer Study looks at trends of how consumers nationwide feel about the state of healthcare in their own communities.
Tag: Consumer and Brand
Exploring Disparities in Urban and Rural Healthcare Markets: A Closer Look at PRC’s National Consumer Study Data
In reviewing the data, it’s clear that disparities between urban & rural markets persist, particularly when it comes to access in healthcare.
What Football Can Teach Us About Healthcare Branding
Amid the football season, we explore the similarities between successful, popular NFL teams and hospitals with strong brands.
The Importance of Patient Experience on Consumer Perceptions
Branding is not just for clothes, soft drinks, or other consumer goods; it’s extremely important for healthcare institutions as well.
Fighting Outmigration: The Importance of Rural and Suburban Consumer Perceptions
Patients bypassing their local hospital can lead to lower patient volumes and revenue, putting some rural hospitals at risk of closure.
2022 PRC National Healthcare Consumer Study
Responding to the evolution in healthcare habits, PRC conducts a survey of consumers across the country, looking for habitual trends.