by James Ratliff | Aug 8, 2023 | Consumer & Brand, DEI
“Holistic Medicine” is defined as a form of healing that considers the whole person; body, mind, spirits, and emotions. Much like with humans, the health of our institutions providing care requires a holistic approach. Parts of this approach include...
by James Ratliff | May 24, 2023 | Consumer & Brand
PRC recently completed gathering the data for the 2023 National Consumer Study. As we begin analyzing the data, I wanted to take a specific look at disparities between urban and rural markets. Our previous blog detailed outmigration, where consumers seek specialized...
by Noah Larsen | Nov 3, 2022 | Consumer & Brand
We are well into football season this year, and I started to think about the similarities between successful, popular NFL teams and hospitals with strong brands. Before I go into that, I want to clarify that when referring to a brand, I am not just referring to their...
by Noah Larsen | Oct 11, 2022 | Consumer & Brand
Written by Keith Schneider, Director, Consumer & Brand A healthcare marketing team is tasked with trying to shape the image of the organization within the community. Branding is not just for designer clothes, soft drinks, or other consumer goods; it is extremely...
by Noah Larsen | Jun 14, 2022 | Consumer & Brand
Healthcare institutions are extremely important in rural and suburban communities. They’re often the primary (sometimes only) option for residents to receive care, and they serve as a major employer for the community. However, many rural and suburban hospitals,...