In reviewing the data, it’s clear that disparities between urban & rural markets persist, particularly when it comes to access in healthcare.
Tag: Consumer and Brand
What Football Can Teach Us About Healthcare Branding
Amid the football season, we explore the similarities between successful, popular NFL teams and hospitals with strong brands.
The Importance of Patient Experience on Consumer Perceptions
Branding is not just for clothes, soft drinks, or other consumer goods; it’s extremely important for healthcare institutions as well.
Fighting Outmigration: The Importance of Rural and Suburban Consumer Perceptions
Patients bypassing their local hospital can lead to lower patient volumes and revenue, putting some rural hospitals at risk of closure.
2022 PRC National Healthcare Consumer Study
Responding to the evolution in healthcare habits, PRC conducts a survey of consumers across the country, looking for habitual trends.
Healthcare Reviews Part Two: How to Write a Good One
Writing a fair and credible online healthcare review is an important skill for the modern patient.