by Noah Larsen | Jan 10, 2022 | Consumer & Brand
More than ever, patients are consumers and consumers are patients. The consumerism of healthcare continues to shape the ever-changing healthcare market. However, this shift in healthcare attitudes and perceptions does not mean organizations need to abandon their brand...
by Isaiah Dominguez | Feb 18, 2020 | Consumer & Brand
If you read part one in this series, you know how important it is for a healthcare review to be fair and credible. After all, these are the online reviews people read when they are at their most vulnerable. Luckily for the majority of...
by Isaiah Dominguez | Jan 14, 2020 | Consumer & Brand
With most Americans happily spending increasing amounts of time on their smartphone (in fact, we know that 42% of our readers are reading this on their phones), it’s no surprise that each year sees a rise in people finding doctors based on word of mouth and online...
by Isaiah Dominguez | Jan 1, 2020 | Utility
Last year, I told you all about my aversion to New Year’s resolutions and personal preference for an annual bucket list of goals and experiences. Instead of viewing the New Year as a chore of self-discipline, I challenged myself to see it as a fresh chance to try new...
by Isaiah Dominguez | Nov 13, 2019 | Consumer & Brand
Is Dr. Google worth the risk? In the Age of the Internet, many caregivers hope their patients come to them with questions about what they read online. In all reality, fewer Americans than ever talk to their doctors about what they find. In fact, more than half (56%)...