How do you collect data that is both representative and accurate, especially when it’s impossible to survey everyone in your community?
Households across the country are dropping landlines and moving to cell phones. But are people on the phone less?
In early September, a trio of PRC teammates hopped on a plane bound for Nashville, Tennessee to attend the Society for Health Care Strategy & Market Development (SHSMD) Conference.
After a summer of conducting research spanning the country, the 2019 study is now available for download.
PRC created the Brand Power Index to specifically examine each hospital in a given market, and where they are in each of these stages.
No longer does “patient” mean sick people turning to the local doctor for treatment. Today, they’re consumers with questions, insights, and opinions, and they remain the center of conferences such as the SHSMD Connections conference.