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Tag: Consumer

Embracing Excellence to Drive Consumers to Your Brand

November 7, 2019

This webinar examines the importance of having an excellent patient experience to back up the messaging marketing shares with consumers.

Posted in Consumer & BrandTagged branding, Consumer, Consumer and Brand, Healthcare, healthcare branding, healthcare marketing, National Consumer Study, Patient Experience, Webcast, Webinar
multiple faces collage

Care despair: What health insurance literacy means for public health

October 28, 2019

Many of you, especially those working with patients, regularly encounter illiterate adults and may not even know it.

Posted in CHNA, Consumer & Brand, DEITagged CHNA, Community, Community Health, Community Health Needs Assessment, Consumer, Consumer and Brand, Health Literacy, Healthcare, insurance, Patient Experience, Patient Satisfaction, social issues
First-Person view of roller coaster going down a track

Point in Time vs. Ongoing Surveys: Who comes out on top?

October 11, 2019

How do you collect data that is both representative and accurate, especially when it’s impossible to survey everyone in your community?

Posted in Consumer & BrandTagged Best Practices, Consumer, Consumer and Brand, Patient Surveys, point in time surveys, Statistics, Surveys, video
Senior doctor with smartphone working at the office.

Online vs. Phone Surveys: Does Convenience Cause Participation and Accuracy?

October 9, 2019

Households across the country are dropping landlines and moving to cell phones. But are people on the phone less?

Posted in Consumer & BrandTagged Best Practices, Consumer, Consumer and Brand, government surveys, Methodology, Participation, Patient Surveys, Survey Design, Surveys, TechnologyLeave a comment
Downtown Nashville skyline

Hot Lessons, Hot Topics, and Hot Chicken at SHSMD 2019

September 19, 2019

In early September, a trio of PRC teammates hopped on a plane bound for Nashville, Tennessee to attend the Society for Health Care Strategy & Market Development (SHSMD) Conference.

Posted in Consumer & BrandTagged Community Health, Conference, Consumer, Consumer and Brand, healthcare marketing, millennials, SHSMD
PRC's 2019 National Consumer Study booklet placed on a desk

2019 PRC National Healthcare Consumer Study

September 18, 2019

After a summer of conducting research spanning the country, the 2019 study is now available for download.

Posted in Consumer & BrandTagged Community Health, Consumer, Consumer and Brand, Culture, Healthcare, healthcare marketing, millennials, Patient Experience
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