by Isaiah Dominguez | Sep 18, 2019 | Consumer & Brand
As with any consumer industry, healthcare consumer attitudes change over time, with the latest trends reminding healthcare leaders that, above all, patients are consumers (and vice-versa). We recognize the need to stay up-to-date with consumer habits and are excited...
by Isaiah Dominguez | Mar 28, 2019 | Consumer & Brand
PRC created the Brand Power Index to specifically examine each hospital in a given market, and where they are in each of these stages. Using proprietary weighting and a calculation of each score compared to what score they should be getting based on location, we...
by PRC | Oct 26, 2018 | Consumer & Brand
No longer does “patient” mean sick people turning to the local doctor for treatment. Today, they’re consumers with questions, insights, and opinions, and they remain the center of conferences such as the SHSMD Connections conference. In years past, retail industry...
by PRC | Sep 20, 2018 | Employee Experience
By: Cynthia A. King, PhD, Director of Client Organizational Development Most of us have been there at least once in our lives. You head out, traveling for work or vacation, and suddenly an unexpected situation delays you. Whether it’s due to weather, a mechanical...
by PRC | Aug 29, 2018 | Consumer & Brand
There’s little to be said for certain in such a rapidly-evolving world, but the internet sticking around is a safe horse to bet on, even in medicine. For many years, consumers relied mostly on recommendations from friends and family for healthcare information. We all...
