by Noah Larsen | Jan 10, 2022 | Consumer & Brand
More than ever, patients are consumers and consumers are patients. The consumerism of healthcare continues to shape the ever-changing healthcare market. However, this shift in healthcare attitudes and perceptions does not mean organizations need to abandon their brand...
by Isaiah Dominguez | Nov 13, 2019 | Consumer & Brand
Is Dr. Google worth the risk? In the Age of the Internet, many caregivers hope their patients come to them with questions about what they read online. In all reality, fewer Americans than ever talk to their doctors about what they find. In fact, more than half (56%)...