In early September, a trio of PRC teammates hopped on a plane bound for Nashville, Tennessee to attend the Society for Health Care Strategy & Market Development (SHSMD) Conference.

In early September, a trio of PRC teammates hopped on a plane bound for Nashville, Tennessee to attend the Society for Health Care Strategy & Market Development (SHSMD) Conference.
No longer does “patient” mean sick people turning to the local doctor for treatment. Today, they’re consumers with questions, insights, and opinions, and they remain the center of conferences such as the SHSMD Connections conference.