THE LATEST CONSUMER & BRAND RESOURCES

Outside of a rural hospital
Fighting Outmigration: The Importance of Rural and Suburban Consumer Perceptions

Patients bypassing their local hospital can lead to lower patient volumes and revenue, putting some rural hospitals at risk of closure.

2022 PRC National Healthcare Consumer Study on an office desk
2022 PRC National Healthcare Consumer Study

Responding to the evolution in healthcare habits, PRC conducts a survey of consumers across the country, looking for habitual trends.

Reputation Management

More and more, the public is flocking to the internet and social media in order to assess their healthcare options. Take your online experiences to the next level by putting your outstanding experiences front-and-center with PRC. read more

Voices® for Consumer & Brand

The voice of your consumers is more than a data point. It is a story that can propel your brand strategy and generate meaningful connections and loyalty. To equip you for success, we have honed the latest in advanced consumer impression management to highlight the stories contained in qualitative feedback for defining, revising, and validating your brand strategy. PRC’s acclaimed Voices® tool provides unprecedented insight based on factors such as tone and inflection to give you a nuanced understanding of your audience's perceptions in your Consumer and Brand Studies. read more

We are experts

From planning to execution; from analysis to reporting, PRC’s research design team understands that trustworthy data isn’t born overnight. read more

We are reliable

Reaching your local community requires more than off-the-shelf research. PRC delivers comprehensive market assessments based on research for your specific service area. read more

We are your partner

Just as research is more than data, consulting is more than generic advice. We’re here to understand your unique community, culture, needs, and goals. read more

We are exceptional

Your dedicated project manager is happy to help with anything from starting a survey to applying for conference speaking positions. read more

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EXPLORE OTHER SOLUTIONS

Community Health Needs Assessment

Community Health Needs Assessment

Bringing expertise and passion to each assessment, PRC gets to the heart of your local health disparities and what exactly they mean for your neighbors. read more

Employee Engagement

Employee Engagement

Addressing the most critical areas for your employees, healthcare leaders utilize custom data and reporting tools to affect positive, sustainable change. read more

Patient Experience & Government Surveys

Patient Experience & Government Surveys

PRC’s industry-leading response rates drive patient experience toward excellence, all while maximizing value-based purchasing reimbursement. read more

Physician Partnership Solutions

Physician Partnership Solutions

A hospital is only as strong as its physicians; PRC transforms insights into action plans, making your organization an excellent place to practice medicine. read more