Grow your market share with a clear understanding of how your consumers make healthcare decisions.
A brand is not just the logo and tagline associated with your organization—it’s what people think when they hear your name. If a brand promises your organization’s quality, good branding requires keeping that promise. PRC Consumer & Brand Studies identify where your brand sits compared to competition, why consumers choose one hospital over the other, and what drives healthcare consumption habits, helping you stay on top of market trends.
PRC knows that your organization’s future depends on a number of strategic decisions, as well as the dangers of making these decisions without quality research. That's why we're proud to offer a survey as unique as your community healthcare marketplace.
Amid the football season, we explore the similarities between successful, popular NFL teams and hospitals with strong brands.
Reputation Management
More and more, the public is flocking to the internet and social media in order to assess their healthcare options. Take your online experiences to the next level by putting your outstanding experiences front-and-center with PRC. read more
Voices® for Consumer & Brand
The voice of your consumers is more than a data point. It is a story that can propel your brand strategy and generate meaningful connections and loyalty. To equip you for success, we have honed the latest in advanced consumer impression management to highlight the stories contained in qualitative feedback for defining, revising, and validating your brand strategy. PRC’s acclaimed Voices® tool provides unprecedented insight based on factors such as tone and inflection to give you a nuanced understanding of your audience's perceptions in your Consumer and Brand Studies. read more
We are experts
From planning to execution; from analysis to reporting, PRC’s research design team understands that trustworthy data isn’t born overnight. read more
We are reliable
Reaching your local community requires more than off-the-shelf research. PRC delivers comprehensive market assessments based on research for your specific service area. read more
We are your partner
Just as research is more than data, consulting is more than generic advice. We’re here to understand your unique community, culture, needs, and goals. read more
We are exceptional
Your dedicated project manager is happy to help with anything from starting a survey to applying for conference speaking positions. read more
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EXPLORE OTHER SOLUTIONS
Community Health Needs Assessment
Bringing expertise and passion to each assessment, PRC gets to the heart of your local health disparities and what exactly they mean for your neighbors. read more
Employee Experience
Addressing the most critical areas for your employees, healthcare leaders utilize custom data and reporting tools to affect positive, sustainable change. read more
Patient Experience & Government Surveys
PRC’s industry-leading response rates drive patient experience toward excellence, all while maximizing value-based purchasing reimbursement. read more
Physician Partnership Solutions
A hospital is only as strong as its physicians; PRC transforms insights into action plans, making your organization an excellent place to practice medicine. read more
A brand is not just the logo and tagline associated with your organization—it’s what people think when they hear your name. If a brand promises your organization’s quality, good branding requires keeping that promise. PRC Consumer & Brand Studies identify where your brand sits compared to competition, why consumers choose one hospital over the other, and what drives healthcare consumption habits, helping you stay on top of market trends. 
